WHITE SUGAR
Animation Art
2013

In postwar American propaganda, and in advertising as its most polished and weaponized expression, the female figure is everywhere: a solid and smiling spokesperson for a lifestyle she appears to embrace without hesitation. It is a world with a very specific historical texture, yet through a strange temporal projection it ends up speaking directly to our own present.

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I collected images of women trapped within this self-harming visual regime: struggling with stoves, domestic appliances, insurance packages, frozen turkeys, coffee brands, and nail polish. I isolated these figures graphically, cutting them out of their original context like paper dolls, then reassembled them within a digital landscape of my own: sadistically anaglyphic, hallucinatory in its false three-dimensionality, suspended between regression and spectacle.

Here, the global market becomes a hypnosis session, a séance, a chemically induced lucid dream. The Western cultural model is white sugar: an artificial pleasure that produces dependency, a synthetic distortion of taste, desire, and perception.

Watch it with vintage anaglyph glasses.
 

Shows

Berlin International Directors Lounge, Berlin - 2013

The Art Week Santander, Spain - 2013

Instants Vidéo Numériques et Poétiques, Marseille - 2013

Video Remakes AplusA Gallery, Venice - 2013

FILE Festival, Sao Paulo - 2014

Athens Videoart Festival - 2014

FIVA Festival, Argentina - 2014
Prix Videoformes Université Blaise Pascal, Clermont-Ferrand - 2015 (1st prize winner)

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Credits
Concept, art direction, animation, editing - Francesca Fini