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  • Writer's pictureFrancesca Fini


The Reading @ Videoformes 2021
The Reading @ Videoformes 2021

From 18 to 21 March, Videoformes International Digital Arts Festival will celebrate its 36th edition in Clermont-Ferrand, France. Videoformes is one of the most important European events in the field of new media and electronic arts. This year Francesca Fini, who won the festival in 2015 with her video White Sugar, will be present in many different ways.
In fact, the artist has been invited to exhibit her new augmented reality video installation The Reading, for the exhibition section of the festival, which will last till the beginning of April. Furthermore, she has been entrusted with the task of designing the official poster and the trophy that will award the winners of the video art competition section. The new 202 poster, designed by Fini, is an augmented reality artwork. You have to download the ARTIVIVE app on your phone, and the image will come to life under your eyes (actually under the electronic eye of your mobile camera). That is what the artist has to say about this AR-Paper project.

Starting from my self-portrait, I try to reinterpret the ambiguous and ambivalent figure of Arlecchino, with its references to the tradition of the Commedia dell’Arte and its dark and underground origin. And even in this case, the mask is a simulacrum that comes to life, but in the atomic and unstable dimension of augmented reality – Francesca Fini.

The quarterly magazine linked to the festival, Turbulence Vidéo, dedicates to my work its January cover and a large space, from page 57 to page 89, with interviews and reviews about the last five years of my artistic production (check it out in the Books&Reviews section of this site).

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