The Spell of walking through an AI-generated space

I’ve been waiting to share this. 💥

ESCAPE AI MEDIA – the groundbreaking neocinema platform founded by John Gaeta – has just taken a bold new step in immersive storytelling, and I’m thrilled to be part of it.

Together with the Marble tool by World Labs, they’ve launched a new project:a collection of navigable, interactive, immersive spaces curated by the platform’s artists and inspired by the landscapes of their films.

For this first launch, I’m in incredible company with Jan-Willem Blom and Kavan Cardoza. Each of us was invited to design our own explorable world – an environment where cinema breaks out of the frame and becomes a space you can actually enter and travel through:

Francesca Fini – The Spell. An uncanny, dreamlike environment where my images are no longer just frames on a screen, but a space that surrounds you.

Jan-Willem Blom – Le Théâtre du Diable. Inspired by the magic of Georges Méliès. A dark, theatrical universe that feels like wandering through an otherworldly stage play.

Kavan Cardoza – The Chronicles of Bone. A mythic, bone-deep journey through an eerie, living archive.

You can explore all three immersive universes here 👉 https://escape.ai/neoplay

One of the equirectangular environments used for The Spell

For me, this is a really important step in my journey with neocinema and AI filmmaking:a way to give my images a new spatial life — transforming them into places to inhabit, not just images to watch.

Huge thanks to ESCAPE AI MEDIA for opening this playground for experimentation, to the legendary John Gaeta, and to Escape Media Kris Michael and Igor Bezrodny for steering this whole initiative with such vision and care.

Step inside, take a walk through our films, and let me know what you discover. In my view, it’s crucial that AI-generated imagery doesn’t stay trapped on flat screens, but expands into 3D, immersive, interactive experiences where audiences can move, explore, and participate in the narrative. If AI is changing how we create images, then spatial and interactive formats are what will change how we truly experience them. This is why the technology developed by World Labs feels like an important first step in a new phase: it offers a way to translate the aesthetics and atmospheres of AI cinema into living worlds you can walk through, not just watch. It suggests a future where films are not only timelines to play from start to finish, but places to inhabit, revisit, and reshape—a shift that could redefine what we mean by cinema, performance, and digital art.

LINKS Escape Media NeoPlay https://escape.ai/neoplay Marble Tool by World Labs https://marble.worldlabs.ai/